Introduction:

This might surprise you - but developers DON’T hate being marketed to.

The generic email about a 'revolutionary' tool they could probably build over a weekend - that’s what they’re allergic to.

Sure, developers are tricky to sell to. Their buying journey is nothing like your typical customer journey. And most companies struggle to get past that.

After countless conversations with Devtool companies - I can tell you exactly why.

• Blind spots in developer activity: Developers leave digital breadcrumbs across multiple platforms. They might be showing clear buying signals - but those signals are hard to identify (that’s why we call it the dark funnel).
• Too many disconnected tools - Companies end up building a bloated tech stack of point solutions. Teams try hard to stitch all data together from their CRM, ABM tools etc. And instead of prioritizing the right opportunities they end up sending generic blast emails to prospects who won’t respond to cold calls/messages.

And lastly, coming to the biggest struggle -

• Automating Last-mile actions - Without proper automation and the right tools - most companies even after identifying potential opportunities - miss the key moments to engage them - turning hot leads cold.

The key to craft effective outreach is - targeting the right developers at the right time with the right message. We built the ‘campaigns’ module keeping that in mind.

Reo.Dev triangulates developer activity from multiple sources and brings all that data in one place. And more than that - we give you the right tools to action on that data fast. You can build powerful segments of high-intent developers based on signals captured by Reo.Dev. Furthermore, with integrations with sales tools like Apollo and Outreach - you can take quick last-mile actions on these segments - like running targeted email campaigns.

With campaigns you can add an entire segment of relevant developers and buyers to your existing email sequences and automate outreach or nurtures in just a CLICK.

That also means -

• Reps spend less time switching between tools to identify buyer intent and enrol prospects into email campaigns
• Messaging is highly relevant since it’s based on true developer intent
• You are able generate more pipeline and close more deals.

Let’s dive deeper into how you can leverage campaigns to automate email outreach and nurture campaigns.

1. Find high-intent developers for targeted outreach

With Reo.Dev, you can easily spot high-intent developers and relevant buyers and craft contextual emails that generate actual response.

Whether it’s a specific GitHub activity, engagement with key pages, code commands executed, package installed - Reo.Dev tracks all of that for you, tells you exactly where leads are in their buying journey and enables you to create a targeted developer or buyer segment based on these signals.

Examples of some segments include:

1. If you have a list of target accounts - you can upload them on Reo.Dev and automatically enrich these accounts with detailed developer profiles. By tracking activity signals across key channels like Github repos, product documentations, trial usage etc you can easily identify potential champions. Plus - you can also identify potential decision makers/buyers to engage key stakeholders in those target accounts - with relevant outreach.

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2. Identify developers who are actively engaging with your competitors Github repos. By tracking developer activities like watch, open issue etc you can build out targeted sequences that position your product as a superior alternative.

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3. Find developers interacting with your key pages across your product documentations or website or product- and based on that specific activity - you can build out nurture email sequences to move them down the funnel faster.

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You can leverage all Reo.Dev intel and use more than hundred filters to identify your top priority developers and buyers to engage.

2. Seamlessly add developer segments to your bulk email campaigns

Automating the last-mile action is where the magic happens.

Once you’ve identified your target segment, enrolling them in relevant sequences on Apollo and Outreach is pretty simple.

Note: We have integrations with Apollo and Outreach that enable you to enrol segments in your sequences directly from Reo.Dev. And we are working on expanding our integration capabilities to bring in more sales platforms.

You can choose the specific segment you’d like to enrol.

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Then choose your preferred platform (i.e Outreach or Apollo).

Note: We currently integrate with Apollo and Outreach, and we're already working on adding more integrations soon!

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And lastly, choose the specific sequence you’d like to enrol this segment into.

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So every time a developer gets added to that segment - they’re automatically enrolled in the email sequence.

This takes the guesswork (and gruntwork) out of being on top of your hottest leads.

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3. Measure campaign performance:

With Reo.Dev, you don’t just launch campaigns—you measure them. Sales teams can track key email metrics like open rates and click rates directly within Reo.Dev. By continuously analyzing performance, you can refine your outreach strategy, improve engagement, and increase conversion rates.

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Final thoughts:

With the right data and automation at your fingertips, booking higher-quality meetings and driving revenue becomes a whole lot easier. By bringing in developer intent and automating last mile actions Reo.Dev isn’t just solving the dark funnel problem - but also giving GTM teams a clear direction on revenue growth.

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