In 2015, Guy Podjarny and his co-founders set out to disrupt traditional security by focusing on developers. They launched Snyk with a free CLI tool, betting on grassroots adoption. Today, Snyk is a $343M ARR leader, trusted by Salesforce, Atlassian, and Intuit. Their secret? Transforming developers into advocates while bridging open-source adoption and enterprise revenue. Curious how Snyk achieved this developer-first growth? Let’s explore their playbook.