Developer-focused sales and marketing teams often face a unique challenge—deciphering which accounts are genuinely evaluating their product versus those merely exploring. Developers, by nature, prefer to try out products without drawing attention, making it difficult to track their buying journey. This lack of visibility creates a significant gap in understanding the developer journey, leaving teams struggling to separate genuine prospects from casual explorers.

Reo.Dev addresses this challenge with its AI-based Dev Funnel. This feature visualizes where each account stands in its buying journey based on developer activities. By collecting activity signals from developers and feeding them into a proprietary AI model, the Dev Funnel accurately predicts an account's buying stage.

This clarity enables sales and marketing teams to focus their efforts on accounts that are ready for sales engagement. The Dev Funnel empowers teams to identify ripe opportunities without relying on guesswork, turning ambiguous developer activity into actionable insights.

The Decision-Maker Dilemma

While developers play a critical role in evaluating products, they are not always the ultimate decision-makers. Engaging directly with decision-makers is essential to closing deals, but the traditional methods to bridge this gap are often time-consuming:

1. Nurturing Champions: One approach is to identify and nurture developer champions within an account, eventually asking for an introduction to decision-makers. While effective, this process can take weeks or even months.
2. Manual Prospecting: Another common method involves identifying high-intent accounts and then switching to separate tools to prospect for decision-makers within those accounts. This approach is labor-intensive and requires constant back-and-forth between platforms.

Both methods come with significant delays, leaving teams searching for a more efficient solution.

Reo.Dev’s Buyer Contact Feature: A Game-Changer

Reo.Dev takes prospecting to the next level with its Buyer Contact feature. By leveraging its unparalleled developer activity data and AI-driven insights from the Dev Funnel, Reo.Dev pinpoints not just the accounts with purchase intent but also the key decision-makers within those accounts.

Here’s how it works:

• Intent at an Account Level: Reo.Dev aggregates developer activity signals to assess the overall purchase intent of an account.
• Decision-Maker Recommendation: Using proprietary algorithms, the tool identifies team leads of the developers evaluating your product and recommends the most likely decision-makers in the account.

This feature eliminates the guesswork and manual effort, giving you a direct line to the stakeholders who can drive purchasing decisions.

A Unified Prospecting Journey

Reo.Dev doesn’t stop at identifying buyers—it streamlines the entire prospecting process. With the Buyer Contact feature, you can take immediate action by enrolling identified decision-makers into nurture email sequences via Apollo.io, all within the Reo.Dev platform. We’re soon launching integrations with all major emailing platfoms.

This integration marks a significant step toward end-to-end sales automation, enabling teams to:

1. Identify high-intent accounts: Using the Dev Funnel, you can prioritize account mostly like to ready to buy.

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2. Locate the right decision-makers

Once you’ve identified an interesting account, the next step is to pinpoint the buyers within that account. You can achieve this by filtering sources such as Dev Activity, your CRM (if integrated with Reo.Dev), or Reo.Dev’s proprietary database. Filtering through sources allows you to tailor your nurturing approach based on the buyer's behavior. For instance, you can engage buyers with developer activity differently than those from ReoDB who may not have demonstrated any such activity.

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💡How do we define a buyer?

We leverage generative AI to classify job titles by seniority level. If the classification identifies a title as "Director" or higher, we categorize that individual as a "Buyer."

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We understand that your potential buyer may not have engaged in any inbound activities. To discover additional prospects, click on Find More Buyers.

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Two sections appear. By default, Reo.Dev suggests prospects based on the following criteria:

1. Developer Activity by Location: Decision-makers are often located in the same areas where developers interact with your assets, especially within enterprise organizations. Therefore, these locations are automatically prioritized for you.
2. Seniority Level: Prospects with titles at the “Director” level or higher are selected, as these roles typically have decision-making authority.

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An additional feature is the ability to create a persona for your decision makers. For quick access to a known decision maker persona.

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Next time, select the created persona of buyers for quick population.

Another important aspect is Import from CRM. If your CRM is integrated with us, we will show you the prospects already present in your CRM in that account.

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Once you’ve selected the relevant decision-makers, you can Add Buyers to display the list ****on buyer section.

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3. Engage buyers seamlessly through automated email sequences

Enroll buyers in a sales sequence using the sequencing tool integrated with Apollo.io. Alternatively, you can add buyers to HubSpot if that’s your preferred platform for managing sales emails.

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Road ahead for the Buyer Contact feature

This marks just the beginning of an exciting journey toward creating a seamless prospecting experience. Our vision is to develop a comprehensive, end-to-end prospecting tool that empowers your sales team at every stage of their workflow. By integrating advanced features, such as the ability to run campaigns across multiple channels and incorporating robust sales workflows, we aim to centralize your sales operations within Reo.Dev.

With this all-in-one solution, your sales team can focus entirely on building relationships and closing deals—without the hassle of switching between multiple tools.

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