2X more meetings booked.Overachieving sales quotas. 70% higher ROI on ad campaigns.

Sounds like a dream? These are results achieved by developer-focused companies using Reo.Dev—and none of it came from traditional methods or guesswork.

We get it - selling to developers is notoriously tough. Anonymous users, data scattered across multiple sources, complex buying journeys—make it difficult to find the right accounts and right people.

And traditional tools and tactics don’t cut it.

We saw the problem and knew there had to be a better way. That’s why we built Reo.Dev with AI at it’s core to dig deeper into developer activity, decode hidden intent signals, and connect you with the right buyers.

The ONLY solution to developer GTM is AI —we learned that the hard way after years of selling to developer ourselves. Selling to developers demands a completely different playbook, one that understands their unique way of evaluating solutions and adapts to their distinct buying journey.

Let’s deep dive!

Why traditional tools fall-short:

I’ve mentioned this before, and it’s worth repeating—developer GTM is nothing like your typical GTM. And there are solid reasons why:

1. 90% of your developer activities are anonymous

Developers love their anonymity. They dive into your documentation, test your APIs, and explore your product— all while remaining anonymous. However even with all the anonymity, developer activities are still the strongest intent signal for any DevTool company. That means - there’s a massive part of your sales pipeline that you’ve not touched/don’t know of. How do you engage with accounts you don’t even know exist?

2. The developer buying journey is complex

Developers leave behind a trail of signals—GitHub repo activity, Docker pulls, package manager installs, interactions on slack communities etc. But those signals are scattered across a dozen sources, making it nearly impossible for your sales tools to actually analyze and make sense of this data. Which brings me to my next point- For Developer Focused Companies Lead ≠ Intent.  A free trial sign-up by a developer, for example, doesn’t always indicate an actual sales intent. But traditional tools can’t tell the difference.

The result? A frustratingly incomplete and often misleading picture of your prospects that makes it difficult to identify high-intent leads. And you end up chasing developers based on weak signals, which only pushes them further away.

3. Uncovering intent signals

Selling to developers involves a mix of top-down and bottom-up motions. How do you differentiate between developers casually exploring and those actively evaluating your product? Most traditional tools can’t help you there because they lack the capabilities to uncover hidden signals that indicate actual purchase intent.

4. Finding decision makers

Developers champion your product - but they’re not the ones signing the deal. Engaging with decision makers is critical in closing deals. But that’s easier said than done. Most of the usual ways of prospecting are tedious. Nurturing the champion? Switching between tools to find the right buyers? It all comes with significant delays and it’s time-consuming.

This is why teams are turning to AI to rewrite the playbook. And now what once seemed impossible - is not just doable but also scalable with AI.

How Reo.Dev’s AI-led capabilities empowers sales and GTM teams:

1. Deanonymizing Developer Activities

At the heart of Reo.Dev’s engine is an immersive AI-based tech that looks through a lot metadata from Github and other sources to predict the real practitioners who are actually active around your product. cut through the anonymity cloak developers wear. We triangulate data from 20+ sources like GitHub, package managers, product interactions, website interactions to reveal which developers and accounts are engaging with your product. Our enrichment AI layer looks at hundreds of data points available for a developer activity - and gets you details like business email, LinkedIn ID, the company for all developer handles where there has been some activity. In fact, more than 80% of the accounts we surface aren’t even part of your sales pipeline but are very active in your product ecosystem.

2. Uncovering Intent Signals

Tracking developer activity is one piece of the puzzle. But how do you translate that into sales intent?  That’s where our Developer Semantic AI comes in. It analyzes patterns behind all the developer activities and signals  —from GitHub stars and pull requests to time spent on your key developer documentation pages and code commands - and doesn’t just tell you who’s interested; it tells you how interested they are. The result? A clear, actionable dev funnel showing where each account is in their buying journey.

3. Visualizing the entire developer funnel

Imagine knowing exactly which accounts are primed to convert, without spending hours searching through account info or relying on guesswork. That’s the power of AI. Based on the signals AI analyzes - we give you a view of your entire developer funnel stage where you can see where each account is in their buying journey.

AI doesn’t just look at surface-level interactions. It ties together different actions—like a developer’s GitHub activity, a sudden spike in Docker pulls, or a  visit to your pricing page. By analyzing these patterns at scale, it helps pinpoints accounts you’re most likely to close.

This way -you’re not wasting time chasing lukewarm leads. Instead, you’re laser-focused on high-intent accounts, equipped with insights that tell you not just who to target but also gives you a detailed overview of all the activities you to make your outreach effective and personalized. It’s like having a GPS for your sales strategy, guiding you straight to the opportunities that matter most.

4. Finding Decision Makers, Instantly

Identifying developers is just one piece of the puzzle. To close deals faster - you need decision makers/buyers to seal the deal. AI finds the team leads of developers who are actively engaging with you and based on the seniority level and location - recommends the best decision makers in your target accounts. The best part? It all happens in the click of a button.

5. Streamlining Prospecting

To finally close the loop in your sales workflows - Reo.Dev’s AI-powered integrations enables you to enrol prospects directly into sales sequences. No more juggling tools or toggling between tabs. Everything you need is in one place, so you can move faster and stay focused.

The ONLY solution to developer GTM is AI

The developer buying journey is only getting more complex. And for companies who want to stay ahead - it’s AI-way or the high way. Reo.Dev helps you uncover the goldmine of data buried in anonymity, understand intent signals, and take action with confidence and speed to close deals faster.

Ready to see what Reo.Dev can do for your team? Let’s talk.

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