For Sales teams, understanding where each account stands in their buying journey is critical for driving results. 90% of developers evaluating your product remain anonymous, but leave behind signals like GitHub repo activity, Docker pulls, and package manager installs, etc. These signals are captured by Reo.Dev’s AI-powered Dev Funnel feature, providing insights into each account’s stage based on developer engagement.

However, up until now, Reo.Dev presented this data in a simple list view, tagging each account with its respective Dev Funnel stage. While informative, this approach lacked a visual representation, making it harder for sales teams to see the bigger picture and understand how accounts flow through the funnel.

That’s where the new Analytics feature comes in. We’ve transformed raw data into a comprehensive, visual experience, giving you an at-a-glance view of your Dev Funnel. This enhancement allows you to:

• See the distribution of accounts across the funnel stages in a single, cohesive view.
• Quickly identify key opportunities and bottlenecks, so you can act faster and more strategica

Analytics goes beyond just visualizing funnel stages; it also provides a crucial snapshot of account movements within the Dev Funnel.
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Understanding the movement of accounts through the Dev Funnel helps align sales and marketing strategies. Marketing teams can tailor campaigns for the accounts in initial stage, while sales can focus on closing deals with accounts that show strong implementation.

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The Analytics feature also provides a bird's eye view of various performance metrics. Users can quickly assess how different segments made in Reo.Dev are performing over time, compare accounts discovered by Reo.Dev vs accounts in Deals of your CRM, and track movements between funnel stages. Additionally, team analytics offer insights into how effectively your team is utilizing Reo.Dev. This will give you a holistic perspective on the ROI of Reo.Dev all in one place.

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Let’s explore each section of Analytics and discover how it can help you make data-driven decisions and optimize your GTM process.

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Metrics: Dev Funnel

The Dev Funnel Analytics section offers a comprehensive visualization of your accounts' progression through the developer-focused sales funnel.
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‍Section: Dev Funnel
‍The graph shows a Dev Funnel Visualization from Reo.Dev, illustrating the distribution of accounts across different stages of the purchase funnel based on developer activity and intent. Let’s break down what each stage represents and what insights can be derived from this visual representation.
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Exploring: At this initial stage, developers have recognized a problem and began their search for solutions. They discover your product and start to assess its relevance and potential utility. This phase is crucial for making a strong first impression and positioning your product as a viable solution. According to this example, there are 43,376 accounts at this stage.
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Evaluating: As interest grows, developers enter a more advanced stage where they investigate your product thoroughly. This involves a deep dive into features, performance, and compatibility to ensure it aligns with their specific requirements. According to this example, there are 2785 accounts at this stage.
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Building POC: Once preliminary assessments are positive, developers move to experiment with the product by building proof of concepts (POCs). This stage is pivotal as they test various use cases to validate the product's effectiveness and adaptability to their environments. According to this example, there are 992 accounts at this stage.
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Deployed: This stage marks the transition from testing to adoption, where developers have committed to integrating the product into their production systems. They continue to evaluate its performance, particularly focusing on scalability and reliability in a live environment. According to this example, there are 2081 accounts at this stage.
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How can you action on this data?
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DevRel:

• Building developer community: DevRels can identify and engage with developers in the Exploring and Evaluation phases, fostering a community that supports detailed product exploration.
• Cultivating champions: By understanding which developers are deeply engaged, DevRel can nurture these individuals into champions through educational content, social proofs within their organizations, facilitating smoother transitions through the buying stages.
• Warm introductions to buyers: As developers move deeper into the Evaluation and Trial stages, DevRel can make warm introductions to sales teams, ensuring a seamless handover
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Marketing:

• Product discovery and awareness: The marketing team can use insights from the Buying Stage to enhance strategies around product discovery and initial customer engagement to build a robust top-of-funnel pipeline. By understanding where a customer is in their journey, they can tailor content and campaigns to raise awareness effectively.
• Funnel progression: They can track how accounts move from initial interest (Exploring) to actively evaluating the product (Evaluation), employing targeted strategies to nurture leads through these phases.
• Revenue opportunities: Identify accounts that are transitioning from evaluating to decision stages helps focus efforts on MQLs that are more likely to convert, optimizing resource allocation.
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Sales

• Buyer outreach and relationship uuilding: Sales teams use the insights from the Buying Stage to initiate outreach at the right time, ensuring that their efforts are met with interest rather than resistance, especially as accounts move into the POC and Deployment stages.
• Customizing sales pitches: Understanding the specific stage of the buyer’s journey allows sales representatives to personalize pitches and demonstrations to address the unique needs and concerns at each stage.
• Reduce sales cycles: By knowing when an account is in the Deployment phase, sales can apply closing strategies tailored to the final concerns of decision-makers, leveraging all preceding interactions and engagements.
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‍Section: Change in Dev Funnel
This view showcases the Change in Dev Funnel specifically tracking how accounts have transitioned between different stages of the Dev Funnel. In this instance, the selected view highlights accounts that moved from the "Evaluating" stage to the "Building" stage over the last 90 days. You can customise the time period and the stage as per requirement.
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💡 By tracking accounts transitioning from one stage to anther, sales teams can easily identify high-intent accounts that are progressing towards a purchase decision. This helps prioritize outreach to accounts that are more likely to convert.

💡 This section also provides valuable insights into the effectiveness of your campaigns. For example, if you’ve targeted accounts in the "Exploring" stage with a specific campaign, you can easily track whether these accounts have progressed to the "Evaluating" stage or further down the funnel. This helps you assess the impact of your efforts and optimize future campaigns based on actual movement in the Dev Funnel.

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Metrics: Segment Analytics

The Segment Analytics section provides a comprehensive overview of your account segments' performance over a selected time period.
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Section: Segments
‍This section provides an overview of how many segments to are created by you can you team over a specific time period and if ho many segments  have been synced to your CRM.
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💡 Creating segments in Reo.Dev is a crucial first step in identifying high-intent accounts. To fully unlock the potential of Reo.Dev, we recommend setting up these 10 advanced segments as part of your strategy.
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Section: Segments Created by Users
‍This view shows the count of segments created by different team members over a specific period. You can hover over a bar corresponding to a team member to see segments they have created.

💡 This chart provides a quick overview to the admin of team engagement in segment creation, highlighting key contributors. It’s a useful tool for managers to understand team involvement in organizing and analyzing accounts.
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‍Section: Key Segment Metrics
‍This view provides a comprehensive overview of segment performance over a selected time period. It offers a detailed breakdown of each segment, including the creator, segment type (account or developer), total number of accounts, new accounts added during the selected time frame, and active accounts (those with at least one activity in the last month).

💡This view provides a quick snapshot of how each segment is performing, helping sales teams identify which segments are growing, which have high engagement, and which may need further nurturing.
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💡The ability to see "New" and "Active" accounts helps sales teams adjust their strategies to prioritize their outreach efforts to focus on the most engaged accounts.

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By clicking ‘View Monthly Metrics’ for each segment, you can track the number of accounts that have been enriched and added by Reo.Dev on a month-by-month basis.

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Metrics: CRM Analytics

This section offers a comprehensive view of how your Reo.Dev’s insights integrates with your CRM data.

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‍Section: Reo.Dev Accounts in CRM
‍This view provides a comparison of different account categories based on developer activity identified by Reo.Dev and how these accounts align with data in the CRM system.

• Total Accounts in CRM: The overall count of accounts present in your CRM.
• Tracked Accounts: Accounts in the CRM identified and monitored by Reo.Dev for developer activity.
• Synced Accounts: Accounts in the CRM that have been created or updated by Reo.Dev.
• Customer Accounts: CRM accounts that are marked as customers and are tracked by Reo.Dev.

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💡 Accounts with significant developer activity (tracked accounts) are high-intent leads, and syncing these accounts to the CRM ensures that sales teams can focus their efforts on the most engaged prospects.By comparing synced accounts against the total and tracked accounts, teams can identify discrepancies and take action to improve the syncing process. This ensures that all high-value accounts identified by Reo.Dev are seamlessly incorporated into the CRM for targeted follow-up.
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Section: Reo.Dev Accounts across CRM Lifestyle Stages
‍This view provides a visual representation of accounts identified by Reo.Dev, mapped to various CRM lifecycle stages over a selected period of time.

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💡This chart offers valuable insights into account distribution and progression, helping teams prioritize leads, identify opportunities, and optimize their sales processes for better conversion outcomes.
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Section: Change in CRM Lifecycle Stages
‍This view shows the transition of accounts from one CRM lifecycle stage to another a time period.
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💡 Understanding account movement through the CRM stages helps sales team evaluate the effectiveness of their strategies, identify areas for improvement, and make informed decisions on outreach strategy.

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Metrics: Team Analytics‍

The Team Analytics section provides a comprehensive overview of your team's engagement and utilization of the platform.
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Section: Total team Members
‍Here’s you can view the total numbers of team members from your organization who are active on Reo.Dev.
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Section: Total logins
‍This view will provides a snapshot of total number of user logins over the last 12 months, showing the login activity trend for all users.

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You can also view login data for individual users.
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💡 This chart helps admins to understand overall platform engagement by tracking how often team members are logging into Reo.Dev. Increased logins typically indicate higher user activity and adoption. By analyzing login patterns, teams can identify periods of low engagement and take action to encourage more consistent usage, ensuring that users fully leverage the platform’s capabilities.

Section: Total Accounts Viewed

‍This view tracks the total number of accounts viewed by users over the past 12 months.
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You can also view accounts viewed data for individual users.
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💡 This chart helps administrators monitor user engagement levels by visualizing how actively team members are exploring and interacting with accounts in Reo.Dev. A higher count indicates increased user activity and platform adoption.By tracking account views, admins can better understand how their team is prioritizing leads and whether they are effectively utilizing the platform’s data for outreach.


‍Section: Total Segments Created
‍This view tracks the number of segments created or edited by users over the past 12 months.
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💡 This chart provides a clear view of how actively team members are utilizing the segmentation feature in Reo.Dev. Analyzing segment creation trends can help optimize campaign planning and execution.

Reach out to us, if you'd like to get deeper insights into your developer funnel.