OSS

Playbook Collection

Uncover High-Intent Accounts from Your Open-Source Projects

GTM teams selling DevTools struggle to distinguish between casual open-source users and high-intent accounts. With many GitHub stars, Docker pulls, and repo forks, it’s easy to be overwhelmed by the volume of activity. But not every account engaging with your open-source product is ready to convert. This playbook collection helps you cut through the noise and zero in on high-intent accounts by analyzing developer activities on your open-source repositories.

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Account-Based Playbooks

Identify Accounts Active on Your GitHub Repo in the Last 180 Days

By identifying developer activities such as forks, stars, issues, PRs, and comments, you can uncover accounts showing early interest in your product.

Use Reo.Dev Telemetry integration to Identity Accounts Deploying Your Open-Source Repository

Such deployments suggest serious evaluations or POCs, making these accounts prime targets for sales outreach.

Identify Recently Active Accounts on Your GitHub Repository

This Playbook identifies accounts with recent developer activity on your GitHub repositories, focusing on those with more than two developers active in the past 30 days.

Developer-Based Playbooks

Identify Leads in ICP Accounts Active on Your GitHub Repository

By combining GitHub activity data with ICP parameters, you can refine your target lists and prioritize leads.

Find Decision Makers in ICP Accounts Active on Your GitHub Repositories

These users represent high-value opportunities, as they are likely evaluating your product for potential purchase.

Explore Other Playbooks Collections

Explore our playbook collections designed to help DevTools GTM teams drive pipeline growth and increase revenue.

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.

Find Accounts Interacting with Your Code Commands

Identify Product Signups Leads Active on Docs

+ 4 more playbooks

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Developer PLG Playbook Collection Thumbnail

Developer PLG Playbook Collection Thumbnail

Competitive Intel

Spot Accounts Considering Your Competitive Open-Source Solutions

This playbook collection lets you focus on accounts & developers engaging with your competitors' open-source solutions.

Identify Developers Opening Issues on your Competitor GitHub Repos

Track All Accounts Evaluating a Specific Competitor GitHub Repository

+ 2 more playbooks

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Competitive Intel Playbook Collection Thumbnail

Competitive Intel Playbook Collection Thumbnail

Spot Purchase-Ready Accounts on Your Target List

This playbook collection helps you identify purchase intent signals within your target accounts and engage key stakeholders with precision and timing.

Identify Target Accounts Engaging with Your Product’s Assets

Find Senior-Level Developers in Your Target List

+ 5 more playbooks

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Developer ABM Playbook Collection Thumbnail

Developer ABM Playbook Collection Thumbnail

Developer Communities

Track Developer Activity in Your Community Channels

This playbook collection guides you in segmenting developers based on their community activities, ensuring that your engagement efforts target the right personas with tailored messaging.

Identify Active Leads in your Slack Community from ICP Accounts

+ 1 more playbook

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Developer Communities Playbook Collection Thumbnail

Developer Communities Playbook Collection Thumbnail

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Unlock the most powerful developer intent signals