Competitive Intel

Playbook Collection

Spot Accounts Considering Your Competitive Open-Source Solutions

This playbook collection lets you focus on accounts engaging with your competitors' open-source solutions.

Account-Based Playbooks

Track All Accounts Evaluating a Specific Competitor GitHub Repository

By analyzing developer activities like forks, stars, opened issues, and pull requests, you can pinpoint accounts that are actively exploring a alternative solution in your category.

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Competitive Intel

Find Accounts with Multiple Developers Evaluating Your Competitor GitHub Repositories

These accounts are actively evaluating alternatives in your space, making them a high-priority target for outreach.

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Developer-Based Playbooks

Competitive Intel

Identify Developers Opening Issues & Comments on your Competitor GitHub Repositories

These activities often signal deeper evaluation or reveal pain points with your competitor’s solutions.

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Competitive Intel

Track Developers Engaging in Activities on Your Competitor's GitHub Repositories

These insights allow you to reach out to developers from your ICP accounts who are actively evaluating similar tools.

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Explore Other Playbooks Collections

Explore our playbook collections designed to help DevTools GTM teams drive pipeline growth and increase revenue.

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OSS

Uncover High-Intent Accounts from Your Open-Source Github Repos

This playbook collection helps you cut through the noise and zero in on high-intent accounts by analyzing developer activities on your open-source repositories.

Target Accounts Recently Forking Your GitHub Repos

Identify Leads in ICP Accounts Active on Your GitHub Repos

+ 4 more playbooks

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Developer PLG

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.

Find Accounts Interacting with Your Code Commands

Identify Product Signups Leads Active on Docs

+ 4 more playbooks

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Developer ABM

Spot Purchase-Ready Accounts on Your Target List

This playbook collection helps you identify purchase intent signals within your target accounts and engage key stakeholders with precision and timing.

Identify Target Accounts Engaging with Your Product’s Assets

Find Senior-Level Developers in Your Target List

+ 5 more playbooks

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Developer Communities

Track Developer Activity in Your Community Channels

This playbook collection guides you in segmenting developers based on their community activities, ensuring that your engagement efforts target the right personas with tailored messaging.

Identify Active Leads in your Slack Community from ICP Accounts

+ 1 more playbook

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