Developer PLG

Playbook Collection

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.

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Account-Based Playbooks

Developer PLG

Identity ICP Accounts with Active Developer Evaluation

These stages indicate active product engagement and initial signs of adoption, making these accounts strong candidates for outreach.

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Developer PLG

Find Accounts Interacting with Your Code Commands

Uncover accounts that are actively engaging with your product’s code commands, a strong indicator of technical interest and early-stage integration efforts.

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Developer PLG

Spot Accounts Highly Active on you Developer & Technical Docs

By tracking frequent interactions with your product docs, you can pinpoint buyers and champions who are actively researching your product’s capabilities.

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Developer PLG

Track Accounts Active on Key Section or Pages of your Developer Docs

Cut through the noise and prioritize the accounts most likely in active evaluation or usage expansion.

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Developer-Based Playbooks

Developer PLG

Identify Product Signup Leads Active on Docs

By combining data from product logins with meaningful documentation interactions, you can cut through the noise and prioritize developer leads that align with your ICP attributes.

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Developer PLG

Identify Active Developers from Accounts with High Intent

This playbook helps you identify all relevant developer leads within high-intent accounts.

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Explore Other Playbooks Collections

Explore our playbook collections designed to help DevTools GTM teams drive pipeline growth and increase revenue.

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OSS

Uncover High-Intent Accounts from Your Open-Source Github Repos

This playbook collection helps you cut through the noise and zero in on high-intent accounts by analyzing developer activities on your open-source repositories.

Target Accounts Recently Forking Your GitHub Repos

Identify Leads in ICP Accounts Active on Your GitHub Repos

+ 4 more playbooks

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Competitive Intel

Spot Accounts Considering Your Competitive Open-Source Solutions

This playbook collection lets you focus on accounts & developers engaging with your competitors' open-source solutions.

Identify Developers Opening Issues on your Competitor GitHub Repos

Track All Accounts Evaluating a Specific Competitor GitHub Repository

+ 2 more playbooks

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Developer ABM

Spot Purchase-Ready Accounts on Your Target List

This playbook collection helps you identify purchase intent signals within your target accounts and engage key stakeholders with precision and timing.

Identify Target Accounts Engaging with Your Product’s Assets

Find Senior-Level Developers in Your Target List

+ 5 more playbooks

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Developer Communities

Track Developer Activity in Your Community Channels

This playbook collection guides you in segmenting developers based on their community activities, ensuring that your engagement efforts target the right personas with tailored messaging.

Identify Active Leads in your Slack Community from ICP Accounts

+ 1 more playbook

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