CRM to Revenue

Playbook Collection

Turn CRM Data into Revenue-Driving Actions Inside Reo.Dev

This playbook collection enables you to create actionable segments by connecting your CRM with Reo.Dev. Track developer activity, monitor deal stages, and sync critical insights via custom tags back to your CRM for smarter lead scoring, tailored ABM campaigns, and enhanced deal progression.

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Account-Based Playbooks

Revive Cold Opportunities in your CRM Using Developer Activity Signals

Track cold SQLs by mapping custom CRM Account & Deal/Opportunity stages in Reo.Dev and monitor developer activity.

Monitor Dev Activity in your assigned CRM accounts

Track and engage your assigned CRM accounts by creating segments based on the CRM owner field in Reo.Dev. Stay informed on developer activities within these accounts and set up Slack alerts to act on new engagement signals in real-time.

Detect Deal Stalls Early: Monitor & Act on Active CRM Opportunities

Create a segment based on CRM account or deal stages to track and monitor active deals in their late-stage evaluation. Set up Slack alerts to detect developer activity, ensuring no opportunity slips through due to stalled evaluations. Sales managers can also share tailored segments with AEs for proactive engagement.

Developer-Based Playbooks

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Explore Other Playbooks Collections

Explore our playbook collections designed to help DevTools GTM teams drive pipeline growth and increase revenue.

Uncover High-Intent Accounts from Your Open-Source Github Repos

This playbook collection helps you cut through the noise and zero in on high-intent accounts by analyzing developer activities on your open-source repositories.

Target Accounts Recently Forking Your GitHub Repos

Identify Leads in ICP Accounts Active on Your GitHub Repos

+ 4 more playbooks

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Open-Source Playbook Collection Thumbnail

Open-Source Playbook Collection Thumbnail

Identify Accounts with High Purchase Intent on your first party assets like — Docs, Product Trials, Code Interactions, Website Visits

This playbook collection helps you focus on high-potential accounts engaging with your assets, allowing you to segment them based on activity signals, developer behavior, and funnel stages.

Find Accounts Interacting with Your Code Commands

Identify Product Signups Leads Active on Docs

+ 4 more playbooks

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Developer PLG Playbook Collection Thumbnail

Developer PLG Playbook Collection Thumbnail

Competitive Intel

Spot Accounts Considering Your Competitive Open-Source Solutions

This playbook collection lets you focus on accounts & developers engaging with your competitors' open-source solutions.

Identify Developers Opening Issues on your Competitor GitHub Repos

Track All Accounts Evaluating a Specific Competitor GitHub Repository

+ 2 more playbooks

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Competitive Intel Playbook Collection Thumbnail

Competitive Intel Playbook Collection Thumbnail

Spot Purchase-Ready Accounts on Your Target List

This playbook collection helps you identify purchase intent signals within your target accounts and engage key stakeholders with precision and timing.

Identify Target Accounts Engaging with Your Product’s Assets

Find Senior-Level Developers in Your Target List

+ 5 more playbooks

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Developer ABM Playbook Collection Thumbnail

Developer ABM Playbook Collection Thumbnail

Developer Communities

Track Developer Activity in Your Community Channels

This playbook collection guides you in segmenting developers based on their community activities, ensuring that your engagement efforts target the right personas with tailored messaging.

Identify Active Leads in your Slack Community from ICP Accounts

+ 1 more playbook

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Developer Communities Playbook Collection Thumbnail

Developer Communities Playbook Collection Thumbnail

Get in touch

Unlock the most powerful developer intent signals