By combining data from product logins with meaningful documentation interactions, you can cut through the noise and prioritize developer leads that align with your ICP attributes.
Developer
Centric Playbook
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1
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Reo.Dev Intel Features Used
Customer Fit Score
Activity Timeline
Reo.Dev Data Sources Used
Product Logins
Product API
Telemetry Data
Introduction
This playbook focuses on identifying product signups who have shown active interest by engaging with your documentation, providing a strong signal of intent. By combining data from product logins with meaningful documentation interactions, you can cut through the noise and prioritize developer leads that align with your ICP attributes. This play is particularly valuable for DevTool companies—whether open-source with a free tier or closed-source offering a trial—seeking to spot high-intent signups. By focusing on these engaged leads, you can effectively target those exploring your product deeply and increase the likelihood of conversion to your commercial offering.
Create Segment
In this play, we create a developer segment focused on capturing product signups who are also engaging with key documentation. This enriched segment provides a focused list of high-potential developer leads, making it an ideal foundation to refine your strategy with subsequent plays for tailored messaging and deeper engagement.
Plays are step-by-step strategies designed to help you use Reo.Dev's features effectively, guiding you through specific actions to uncover high-intent developers and optimize your outreach.
Play 1: Personalize Developer Outreach Using Activity Timeline Insights for Product Signup Leads that are Active on Your Docs
This play helps you enhance your outreach by using the Activity Timeline insights to tailor your engagement. Focusing on high-intent leads from your "Product Signups Leads Active on Docs" segment, you’ll be able to craft precise messages based on specific developer activities. You’ll learn how to:
Explore the Developer Profile Card for key details like contact information, activity channels, and engagement history.
Use the Activity Timeline to identify high-value interactions.
Craft personalized messages based on specific actions, increasing the likelihood of a positive response.
Set up alerts for ongoing monitoring of key developer leads.
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Step 1: Navigate to a Developer Profile
Navigate to the developer segment "Product Signups Leads Active on Docs".
Click on any developer lead to open their Profile Card.
Review the key details provided, including:
Designation and Company: Helps understand their role and influence level.
First and Last Activity Date: Provides insight into their engagement recency.
Activity Channels: Lists the sources of their activity (e.g., Docs, Website, Product, Github, etc).
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Step 2: Analyze the Activity Timeline for Contextual Insights
Scroll down to the Activity Timeline.
Look for key signals, such as:
Logins and Product Exploration
Documentation Reviews (e.g., Dynamic and Runtime Application Configuration)
Identify patterns that indicate deeper evaluation or feature interest.
Step 3: Craft Your Personalized Outreach Message
Utilize the provided contact details like their LinkedIn profile or email address.
Use the developer’s recent activity as a basis for your message. For example:
"Hi {First Name}, I noticed you’ve been exploring our {Document Name} documentation. It’s great to see your interest! I’d love to assist you in any way I can or discuss how our {advanced features/commercial offering/paid version plug} can fit your needs. Let me know if I can help."
Step 4: Set Up Alerts for Ongoing Monitoring
If you feel the profile you are analyzing is not ready yet for outreach but it can be promising soon, you can — click on Follow or Get Alerts for that profile.
Configure alerts based on your preferences:
Email Notifications: Receive updates when new activities are logged.
Slack Notifications: Get real-time alerts within your preferred Slack channel.
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Play Agnostic Execution
This play is applicable across all your developer segments and custom tags. Whether you’re targeting developers engaged with specific features, high-value documentation pages, Github repository activities or CLI commands, the Activity Timeline provides a consistent, actionable approach for personalized outreach.
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Summary
In this playbook, you learned how to identify product signups who are also highly engaged with your documentation, a strong signal of potential commercial interest. By using Reo.Dev’s segmentation tools, you created a targeted list of developer leads who are exploring your product and match your ICP. This approach allows you to prioritize outreach effectively, crafting personalized messages based on their activity patterns. Whether you offer an open-source free tier or a closed-source trial, this segment helps you convert high-intent signups into paying customers through timely and relevant engagement.
If you have any questions or need further assistance, please reach out to support@reo.dev or connect with your Customer Success Representative.
Talk to Our Team
Need help to understand this playbook or implementing it? Book a call with our team for guidance. Have a custom playbook requirement or feedback to share? We’d love to hear from you! Simply schedule a meeting, and we’ll help you maximize your results with Reo.Dev
If you have any questions or need help, you can reach out to us in our Slack customer channel, schedule a meeting with our team, or email us at support@reo.dev. We’re here to support you every step of the way and ensure you get the most out of Reo.Dev!
Before creating this segment, ensure you have configured both the Customer Fit Score attributes and Product Login Tracking in Reo.Dev. For setup instructions, refer to the guides below:
Focus on the last activity date to gauge recent engagement and prioritize those leads for outreach.
Pro Tip
Setting up alerts allows you to stay informed about key activities for high-value leads, ensuring timely engagement when the developer shows additional signs of interest.
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