Track Accounts Active on Key Section or Pages of your Developer Docs

Play 1: Find New Buyer Contacts from Accounts Active on Key Docs Section and add them to your Apollo Email Sequences

In this Play, you’ll identify and engage new buyer contacts from accounts that have active developer activity and purchase intent signals from key product docs pages and sections. You’ll apply targeted filters like customer fit, CRM lifecycle stage, and developer funnel stage to pinpoint high-fit accounts and discover additional buyers within Reo.Dev. Once you identify these new buyers, you’ll add them to your Apollo email sequences for timely and personalized outreach.

Video Link

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1. Navigate to the Prospects Tab:
   • Click on the account of interest → Go to the Prospects tab.
   • Choose between the Buyers or Developers sub-tabs based on your target audience.
   • For more detailed steps on using this feature, refer to our Find Buyer Contact Guide.
2. Utilize the "Find More Buyers" Feature:
3. Click on Find More Buyers to discover additional prospects. This feature leverages AI to identify decision-makers based on:
   • Developer Activity Location: Suggests prospects from locations where active developers interact with your assets.
   • Seniority Level: Automatically includes profiles at the “Director” level or higher for effective targeting.
   • Adjust filters like Location, Seniority, and Job Function for precision. Refer to the detailed Find Buyer Contact Guide for full filtering options.‍
4. Create and Save Personas:
   • Quickly access predefined buyer attributes by creating a persona.
   • Click Select or Create Persona → Add desired attributes → Save Persona.
   • The next time you use the tool, you can instantly select your saved persona for streamlined searching.
5. Import from CRM:
   • If your CRM is integrated, click Import from CRM. This feature synchronizes existing prospects from your CRM, helping avoid duplicate outreach efforts.
   • For more details, see the Find Buyer Contact Guide.
6. Add to Outreach List:
   • Select relevant buyer profiles and click Add Buyers. These contacts will appear in the list, enriched with their source information.
7. Apollo.io Integration (Recommended):
   • To streamline outreach, directly add selected profiles to your Apollo.io sales sequence:
     • Click Add to Apollo Sequence → Choose the relevant sequence.
     • Confirm the sender and click Send to Sequence.
   • For detailed Apollo.io configuration with Reo.Dev, check the Apollo.io Setup Guide.

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Craft Your Personalized Outreach Message

• Utilize the provided contact details like their LinkedIn profile or email address.
• Draft a message that acknowledges their recent activity on key documentation sections. For example:

Hi {Developer Name}, I noticed you recently reviewed our documentation on {Version Update}. It’s great to see your interest in exploring the latest features! I’d love to hear more about your current use case and how we can support your team with the update. Let me know if there’s anything I can assist you with.

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Play Agnostic Execution

The above play is consistent across different segments, playbook collections and plays. Whether you’re targeting top accounts, recent product sign-ups, or competitors’ users, the goal remains the same: Activate your outreach list effectively. By following this structure, you can ensure a robust, multi-channel outreach strategy that maximizes the use of high-intent signals gathered by Reo.Dev and win more deals.

Explore Our Tags Handbook for Broader Use Cases

This use case illustrates how tags can be used. To discover more tag-based strategies and additional examples, refer to the complete Tags Handbook. It includes several other versatile use cases, allowing you to create customized outreach strategies by leveraging pre-built and custom tags in Reo.Dev.

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