Identify All Active Leads in your Slack Community from ICP Accounts

Play: Personalize Developer Outreach Using Slack Activity Insights in Reo.Dev

This play enables you to leverage insights from Slack community activities of developers within your ICP accounts to craft highly personalized outreach. It is designed for DevRel teams and SDRs to identify high-intent leads, offering a step-by-step approach to analyzing Slack interactions and tailoring your engagement accordingly. You’ll learn how to:

• Explore the Developer Profile Card for key details like activity channels, engagement recency, and role influence.
• Use the Activity Timeline to analyze Slack interactions (e.g., posts, replies, reactions).
• Craft tailored messaging based on Slack activity content to increase engagement and foster collaboration.
• Set up alerts to monitor promising profiles for timely follow-ups.

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Step 1: Navigate to the Developer Segment

1. Head to the segment you created for this play: All Leads Active on Slack from ICP Accounts.
2. Browse through the listed developer profiles and select one that catches your interest.

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Step 2: Explore the Developer Profile

Once you select a developer, their Profile Card will open, displaying:

• Designation and Company: Helps understand their role and influence level.
• First and Last Activity Date: Indicates the recency of their engagement.
• Activity Channels: Lists the sources of their activity (e.g., Slack, GitHub, Product, Website).
• Scroll down to the Activity Timeline, where you can review their Slack interactions, including posts, replies, and reactions. Hover over any Slack activity to view its context directly in the linked community thread.

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Step 3: Craft Your Personalized Outreach Message

1. Utilize contact details such as their LinkedIn profile or business email, both accessible directly from the profile card.
2. Tailor your message based on the Slack activity insights. For example:

Example Message 1: Proactive Support Outreach for DevRel Teams

Hi {Developer Name},
I noticed your recent post on {Slack Channel Name} regarding implementation challenges with {specific topic/tool}. At {Your Company Name}, we’re committed to helping developers like you succeed. I’d be happy to walk you through a solution or provide any resources you need. Let me know if you'd like to set up a quick call or chat!
Best,
{Your Name}

Example Message 2: Personalized Introduction for SDR Outreach

Hi {Developer Name},
I came across your activity in {Slack Channel Name}, where you’ve been discussing {specific feature/tool}. It’s great to see your interest in this space! I’d love to introduce you to {Your Product Name}, which could simplify {specific challenge/pain point} for your team.
Would you be open to a quick chat to explore how we can help?
Looking forward to hearing from you,
{Your Name}

Step 4: Set Up Alerts for Ongoing Monitoring

1. If you feel the profile is not ready for immediate outreach but could be promising in the future, use the Follow or Get Alerts options.
2. Configure alerts through notification settings to track new activities:
   • Email Notifications: Stay updated on any new developer activity directly via email.
   • Slack Notifications: Get real-time updates in your preferred Slack channel.
   • Configuring Email & Slack Notifications

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Play Agnostic Execution

This play is applicable across all your developer segments and custom tags. Whether you’re targeting developers engaged with specific features, community engagements, high-value documentation pages, Github repository activities or CLI commands, the Activity Timeline provides a consistent, actionable approach for personalized outreach.