Track Developers Engaging in Activities on Your Competitor's GitHub Repositories

Play: Personalise Developer Outreach Using Activity Timeline Insights for Leads Active on your Competitor Github Repositories

This play helps you tailor developer outreach by leveraging detailed activity timeline insights. It focuses on leads from your ICP accounts actively engaging with your competitor’s GitHub repositories. By analyzing actions like forks, stars, pull requests, comments, and issues, you can uncover pain points, areas of interest, or opportunities they are exploring with competing solutions. Use these insights to craft highly targeted messaging that positions your product as the better alternative. By addressing their specific needs and aligning with their evaluation journey, you can effectively turn competitive interest into opportunities, driving meaningful conversations and product adoption.

Video Link

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Step 1: Navigate to a Developer Profile

1. Go to your main developer segment created for this play, focusing on all GitHub activities of leads engaging with competitor repositories.
2. Click on any developer lead to open their Profile Card.
3. Review the key details provided, including:
   • Designation and Company: Understand their role and decision-making influence.
   • First and Last Activity Date: Determine the recency and consistency of their engagement.
   • Activity Channels: Check where their activities are logged (e.g., GitHub).

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Step 2: Analyze the Activity Timeline for Contextual Insights

• Scroll down to view the Activity Timeline, which provides a chronological view of the developer’s interactions.
• Look for meaningful activities, including:
  • Forks: Signals exploration of repositories for evaluation or potential use.
  • Pull Requests: Indicates active contribution or deeper engagement with competitor solutions.
  • Comments and Issues: Reveals specific pain points or areas of interest.

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Step 3: Craft Your Personalized Outreach Message

1. Utilize the provided contact details like their LinkedIn profile or email address.
2. Draft a message acknowledging their recent activities on competitor repositories. For example:

Example Message 1: Positioning Your Solution Based on Activity Context

Subject: Exploring {Competitive Repo Name}? Here's how {Your Product Name} can help!

Hi {Name},

I noticed your recent activity on {Competitive Repo Name} and thought you might be interested in learning about {Your Product Name}. Our solution is designed to address common challenges in {product category}, offering features like {specific feature or benefit related to the competitive repo} to make things more efficient for developers like you.

If you’d like to explore more, I’d be happy to provide access to our open-source version or schedule a quick chat to walk you through its benefits. Let me know if this sounds interesting!

Looking forward to hearing from you,

{Your Name}

Example Message 2: Exploring Opportunities for Collaboration

Hi {Name},

I came across your recent engagement with {Competitive Repo Name}. If you’re exploring solutions in this space, I’d love to introduce you to {Your Product Name}, which offers enhanced capabilities like {specific feature or use case} tailored to developers' needs.

Let me know if you'd be open to a quick chat or would like more information—I’d be happy to share how it could be a great fit for your projects.

Cheers,

{Your Name}

Step 4: Set Up Alerts for Ongoing Monitoring

1. If you feel the profile you are analyzing is not ready yet for outreach but it can be promising soon, you can — click on Follow or Get Alerts for that profile.
2. Configure alerts based on your preferences:
   • Email Notifications: Receive updates when new activities are logged.
   • Slack Notifications: Get real-time alerts within your preferred Slack channel.

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Play Agnostic Execution

This play is applicable across all your developer segments and custom tags. Whether you’re targeting developers engaged with specific features, high-value documentation pages, Github repository activities or CLI commands, the Activity Timeline provides a consistent, actionable approach for personalized outreach.